Philips Entertainment Announces Launch of Value Added Resellers for the European, Middle East and African Markets

31 August 2011,

"VARs are a vital contributor to Philips Entertainment Lighting's success and growth," explains Graham Eales, General Manager, Entertainment Australia / New Zealand. "They and their customers are already benefiting from a much closer relationship than other resellers and dealers with Philips Entertainment lighting brands: Philips Selecon, Philips Vari-lite and Philips Strand Lighting."

VARs will become an increasing part of the development and preservation of Philips Entertainment Lighting's reputation. This is because, at every level, they ensure customers are well taken care of. VARs also offer highly specialised product servicing contracts and training facilities delivered by Philips Entertainment Lighting trained service engineers to all their Philips customers and end users.

Philips Entertainment Lighting launched the VARs scheme earlier this year and it has been a huge success as Michael Goldberg, marketing director for the company explains: "We handpicked a number of leading entertainment lighting resellers to become part of the initiative and represent the company at this top level. To qualify as a Value Added Reseller, companies have to be able to guarantee to deliver the exceptional service to their Philips customers, fulfill agreed targets for Philips sales and to actively market Philips Entertainment Lighting's products. We have already seen very positive results from this new relationship structure and will continue to build upon it into the future."

All VARs offer full Service Centres run by highly skilled engineers with extensive product knowledge. These comprehensively trained dedicated technicians offer front line user support, and professional console level training.

Companies that have been selected thus far include:

"We're delighted to welcome these well respected companies as our Value Added Resellers,"
continues Eales. "Philips Entertainment brands Selecon, Vari-lite and Strand Lighting are key industry manufacturers of entertainment lighting solutions that over the years have become ubiquitous in venues, hire and design companies up and down the country and throughout the world."