LSi Meets Philips Entertainment Europe: Group Strategy

21 March 2011,

Royal Philips Electronics turned over 25.4 billion Euros in 2010. The Dutch-based multi-national clearly deals in far larger numbers than the entertainment lighting industry is used to discussing. Until relatively recently, Philips' interest in our little corner of the lighting world was limited to the lamps it produced for our luminaire manufacturers. In recent years, however, that situation has changed considerably, and Philips has brought an unprecedented degree of consolidation to the
market.

By the end of 2007 Strand and Vari-Lite now formed the core of the Philips Entertainment business unit. Color Kinetics resided elsewhere, its sales channels largely geared towards architectural lighting applications. Next to be snapped up was New Zealand-based luminaire manufacturer Selecon, in 2009. Although Strand had previously been a significant manufacturer of stage luminaires, Philips now backed Selecon in this market; Strand's future focus would be on its renowned control and dimming solutions.

In 2010, after a period of internal organisation, the new 'Philips Entertainment' division was announced. Michael Goldberg, previously with Selecon, was European sales director, supported by Strand Lighting's Bill Richards and Amber Tomlin,Selecon's Ritchie Reed, and Rainer Weggen in Germany. Next, the division was boosted by the addition of Grant Bales-Smith as sales manager for the UK, Benelux and Scandinavia, and by Graham Eales as regional manager for Europe, the Middle East and Africa (EMEA).

Philips Entertainment aims to be the market leader by presenting the most dynamic and complementary product portfolio, which can be applied to a broad range of applications. Eales says: "We've defined our market as anywhere you might want to shape, colour or set a mood with lighting. So we've taken it outside of 'traditional' entertainment - we're not saying it's theatre, TV, education etc - it's anywhere you want to tell a story with light."

Click here to download the complete L&Si article  which appears in the March 2011 issue.